About
We have a story too.
Brand Architecture Inc. ("BA") was established in 1999 with the singular mission of expressing a brand’s most authentic voice through rich storytelling and distinctive design. Whether our client is a Fortune 500 corporation or a regional startup, our approach remains the same. We study your competition, your history, your triumphs and defeats. We plaster the studio walls with concepts, sketches and brainstorms that become the genesis for great ideas. We believe in our work, our process and our people, and take great pride in the successes of our clients…one story at a time.
In the early years BA successfully engaged in holistic re-branding projects for Fortune 500 companies. Today we also offer a retainer-based virtual in-house creative department service that allows our clients time to focus on their core business. Our philosophy at BA is one that empowers our creative leaders to do more than design. Our team consists of seasoned design professionals, each with a minimum of ten years of experience. Each is hands-on with all aspects of a project from start to finish. Each senior art director can confidently function as an account executive, a project manager, a trafficking manager and a creative director. This strategy not only enables the designer to assume more responsibility and accountability, but it saves our clients time and money. Whenever necessary, our retainer clients benefit from rapid turnaround and our quality control systems ensure no embarrassing typos, incorrect file formats or missed deadlines. In most cases our service is a more cost-effective solution to hiring staff and creating, or increasing the capabilities of, your in-house creative services department.
Coca-Cola Sign - Times Square, NY
BA Studio
Wright Massey, Founder
Wright Massey has been building brands for over 38 years. As the Director of Design for The Disney Stores, Wright was responsible for managing the store roll out program in the US, Canada and Mexico. He was also responsible for the design of the prototype stores. As the VP of Development and VP of Creative Services for Starbucks Coffee Company, Wright hired and managed a team of 175 people.
He is credited for creating the Synergistic Rollout Program that built one store per day (from 200 per year to 350), which saved Starbucks $20M a year. He is also credited for forming the Creative Service Group which created Starbucks' brand identity and the visual identity for the store design that launched a global brand.
After completing Starbucks in 1999, Wright started Brand Architecture as he realized that a business opportunity existed in offering the same services he learned while working at Starbucks and The Walt Disney Company. Wright is a licensed, NCARB certified architect with more than 15 years as a lead designer for many of the world's foremost architectural firms. He has designed over thirty resorts worldwide for most of the major corporations in the hospitality industry. Wright received an MBA from the University of California, Irvine, a Bachelor of Architecture (5-year program) from the University of Tennessee, an MFA and a BFA (Fine Arts) from East Carolina University. Wright has managed more than a billion dollars of hospitality, retail, marketing and facility design/construction worldwide.
Frederic Terral, Partner
Fred Terral began his career with the Walt Disney Company where he co-founded a digital media initiative at Disney-MGM Studios that produced print, film, video, and interactive projects for Walt Disney Imagineering, EPCOT Center, the Magic Kingdom, Walt Disney Marketing, and The Town of Celebration. He also co-engineered a strategic alliance between Disney-MGM Studios and Electronic Data Systems (EDS - Plano, Texas) for the development of digital media applications. After several invaluable years with Disney, Fred launched his own creative consultancy company. He acquired a diverse collection of branding, advertising, writing, design and management projects for The Walt Disney Company, Holiday Inn Worldwide, Darden Restaurants, MetLife, Walt Disney Imagineering, Microsoft Corporation, House of Blues and MedX Corporation.
In 2001, Fred joined Wright to participate in a creative think tank to reinvent the brand experience of the Sweet Tomatoes restaurant chain. Since that time, he has worked with Wright on a host of branding and design projects for The Coca-Cola Company, McDonald’s, Jack in the Box, Ripley Entertainment Inc., Blockbuster, and OSI Restaurant Partners LLC.
Fred is an award-winning designer and the founder of RightBrainTerrain.com - a creative experimental side project. The site has been featured in dozens of US and international media outlets, has garnered tremendous reviews worldwide, and has experienced rising global sales since its inception. Fred has been a featured artist in several national art shows and continues to gain recognition for his work. He earned a Bachelor of Arts degree from Michigan State University. Fred was born in Lyon, France and is fluent in French.
Sun City Designed by WATG - S. Africa
The Disney Store
Starbucks Coffee
Jack in the Box Prototype - San Diego, CA
Outback Steakhouse - Lake Nona, FL