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We created the brandmark for iCoN - Innovative Consumer Network, a new Ideas To Go program charged with guiding consumer insights panels for Fortune 500 corporations. The icon for iCoN represents a diverse collective of people working together in harmony.

Fall 2012




The Maritime Alliance in San Diego, California challenged us to create a poster series to encourage young students to pursue careers in ocean science, technology, engineering and math (Ocean STEM). We created bold imagery with attention-grabbing words to lure viewers in. A secondary message drives viewers to learn more by visiting a URL exclusive to the poster series (to measure traffic from the campaign).
The Maritime Alliance in San Diego, CA has commissioned BA to create a poster campaign to promote the Ocean Technology Industry to students considering their career paths. With cutting-edge technologies utilized in marine biomedicine, aquaculture, ocean energy, robotics & submarines, desalination, conservation and much more, the opportunities are endless for fruitful careers in the Ocean Technology Industry.



Jim Tyckoson, our senior model maker just completed a model of a water theme park company for IAAPA.
Brand Architecture, Inc., welcomes Evan Diamond to the team. His quick-wit, creativity and team enthusiasm earned him high praises from past Web Design positions at Create Magazine, Marriott Vacation Club and The Ritz-Carlton Destination Club. Evan graduated from the University of Central Florida with a degree in both Advertising and Digital Media. Evan embraces new technologies, social media and gadgets with both an eager and optimistic eye. He's devoted to transforming ugly duckling HTML into swan-like websites since 1996. We are excited and proud to have Evan on board.

Sweet Tomatoes features our brandmark design on its new buildings.


Our way-finding wall mural is installed at the Outback Steakhouse in Las Vegas. It's one of the most popular Outback's in the world!
Brand Architecture welcomes to the team, Thuan Nguyen (pronounced: THON when), the NEW new guy -- is technically, the new old guy. Thuan is an award-winning creative with over 19 years of professional experience in hospitality, healthcare, education, hi-tech and retail marketing, in agency and in-house environments. He brings his expertise in brandmarks, illustration, standards and visual systems to the Brand Architecture team. A “native” of Florida, he earned his BFA at the University of Florida. He is the over-protective father to four daughters, and is also the bassist in the instrumental band, The Forefathers. Welcome, Thuan!