Odwalla Inc.

Coca-Cola and McDonald's embarked in a joint venture to create a retail concept featuring the wholesome and nourishing products of Odwalla. The companies wanted to create an environment to position the Odwalla "Cafe" experience as a premium health and wellness brand. To achieve this goal we developed a sophisticated color palette, rich iconography and a more rigorous design standard to communicate brand authenticity and visual continuity.

Another objective was to present a new visual identity to communicate the premium nature and sophisticated preparation process of the products. Our efforts created architecture, interiors, identity and packaging designed to evoke the colors, tones and mood of nature's raw ingredients. Today, Odwalla's new visual identity is more sophisticated as the pressure mounts from a growing competitive landscape.