Staton

Staton Media is a leader in print and video publishing for convention destinations throughout North America. BA was commissioned to create a new visual identity to enhance the company's visibility in the marketplace. After researching the competitive landscape, we developed a strategy to differentiate the brand from the field. The result is a brandmark, promotional materials and website that create a visual identity consistent with the company's voice. The icon is an abstract representation of a camera shutter or printing press rollers - vital tools behind Staton's success.