Sweet Tomatoes

Sweet Tomatoes is the freshest salad bar around and the company was eager to deliver an experience to showcase its "freshness journey." Our efforts gave a voice to that expertise by delivering a rich brand story that transported guests to the source of the food. The team's conceptual story was entitled "A Celebration of Life" which explored the aspects of nature that titillate our senses. The architecture and interiors emulated the sights, sounds, smells, textures and flavors of nature. 

In this new Sweet Tomatoes journey, guests travel through a variety of settings. With names like Winter Harvest, Spring Mist, Autumn Farm and Summer Picnic, each guest area embodies its name and appeals to the emotional rewards, values and personality of the brand. Our strategy transformed the "cafeteria-style" environment into a "fresh from the farm" dining experience. 
SWEET TOMATOES: Model
SWEET TOMATOES: Exterior Fireplace
SWEET TOMATOES: Front Entrance
SWEET TOMATOES: Graphic Icons
SWEET TOMATOES: Metal Panel
SWEET TOMATOES: Bird House
SWEET TOMATOES: Brandmark
SWEET TOMATOES: Brand Standards Manual
SWEET TOMATOES: Research Phase
SWEET TOMATOES: Wall Art
SWEET TOMATOES: Wall Art
SWEET TOMATOES: Wall Art